IPETS

IPETS is a high end pet boutique, online and offline, based in Shenzhen, that values the importance of pets to their owners. It offers a wide variety of services ranging from pet shop, grooming, pet hotel, pet kindergarten, veterinarian, pet event planning, pet charity and homeless dog shelter. The store not only provides services for its costumer but offers a lifestyle and space for pet owners to come together.

I proposed four design directions for the logo. The visual theme of the boutique is futuristic so my design aligned with the overall aesthetic. The final version the company chose was logo 1.

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